In a world where access to financial services is crucial to socio-economic development, Cash Plus is emerging as a pioneering force in Morocco, aligned with the Sustainable Development Goals (SDGs). This fintech stands out for its active role in reducing economic disparities, offering essential financial solutions to the most disadvantaged communities. What mechanisms is Cash Plus using to make financial services universally accessible? What technological innovations is it piloting to support this mission?
A vision aligned with the Sustainable Development Goals
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Cash Plus stands out for its deep commitment to financial inclusion. The fintech is actively committed to making financial services accessible to all, particularly marginalised groups, thereby contributing to the achievement of three specific Sustainable Development Goals (SDGs): combating poverty (SDG 1), promoting decent work and economic growth (SDG 8), and reducing inequality (SDG 10).
To achieve its ambitions, the Moroccan start-up is deploying a cutting-edge technological platform that simplifies secure financial transactions. Accessible even to residents of remote regions, the platform offers a full range of services including mobile top-up, bill payment and national and international money transfer.
Promoting social and technological inclusion
Cash Plus' approach goes beyond financial services; it incorporates a significant social dimension by targeting the inclusion of people who are often excluded from the traditional financial system. By prioritising access to basic financial services, the fintech helps disadvantaged groups to integrate into the formal economy, manage their finances effectively through access to savings products and loans, and reduce their dependence on informal money transfer systems.
This approach is supported by an advanced technological infrastructure that incorporates innovations such as biometric identification, ensuring the security, efficiency and confidentiality of services on a large scale.
Cash Plus' technological infrastructure is based on a user-friendly and robust platform, accessible via a mobile application or a network of physical services. Easy to use and affordable, this platform reinforces Cash Plus' commitment to quality social and technological inclusion.
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Changes and international ambitions
In its quest to reshape the financial landscape in Morocco and beyond, Cash Plus continues to push the boundaries. In March 2024, it unveiled "LifePlus", its ambitious strategic plan based on four pillars: increased use of the CASHPLUS mobile application, targeted expansion into the international market, a stronger commitment to social responsibility, and continuous improvement in customer satisfaction.
With an extensive network of over 8,000 branches and a diverse range of services covering tax, e-commerce purchases and online money transfers, Cash Plus is well placed to positively influence financial inclusion on a global scale.
