Lndustries have always sought to create the top products and offer the best services. This permanent search improvement gave birth toe at UX/UI design, etymologically "User Experience" and "User Interface" in French, a discipline that allows you to gauge the relevance and quality of a product by putting the user at the centre of the thinking process. The objective of this procedure.edé is to provide the best possible experience to the user during its interaction with a product, device, or service, often in a a digital interface. Yux Design is an entreprise specialised in UX/UI design (digital design). It is carriede by Yann Le Beux and designers Daniel Locko and Camille Kramer. The agency is dedicated to designing high-potential digital solutions and providing accurate information to African businesses through UX/UI design.
Yux Design, a forerunner in user experience in Africa
Towards the end of 2011, Yann Le Beux finds himself in Senegal for a start-up incubator project. He has essentially studied in engineerie of materials and innovation management. Mut since he joined the world of tech work in the US, he's been a bit bored : we spend, to its liking, The company spends too much energy designing products of questionable utility. It therefore prefers to engage in emerging countries and provide a real positive impact. Thus, intervening as a coach within the d'a incubator in Senegal to supporting start-ups was a belle opportunity.
At the end of the project, it notes the involvement ofa great number engineers for very few designers, and a absence shouteds focus on theUX to assess the feeling of persons entering contact with the products or services. In addition to this problem, the lack of data on Africa in general. He realises that the developers find it difficult to gauge and define the needs of theirs targets. They therefore base their work on theory, with an idea most often wrong from what we are looking for the end user.
In order to mitigate these problems, Yann Lebeux and his peers created in 2016 a small community UX searchers around user experience. Their goal? To raise awareness on the subject and train competent profiles UX searchers. Faced with the strong In response to requests from companies in Senegal, Côte d'Ivoire and Rwanda, the small community has become Yux Design and accompanies now these companies to collect information and better understand the needs of theirs targets.
The importance of researchhe user according to Yux Design
Imagine that you come across a website that offers to deliver your meals to your home, but that the site's interface is littered with all kinds of options (pop-ups, advertising, etc.). After a while, due to lack of clarity, you give up browsing and move on to another site. This is a problem that many companies, large and small, unfortunately face. and small, both in Senegal and in most of the continent African.
With a team of several experts, from sociologists to professionals trained in user research, Yux Design is committed to helping companies understand the needs of their market segments, to generate leads for exploiting the potential then à test quickly the latters. The community has by the way developed Lookaa solution for conducting reliable market research, fasts and at a lower cost. The company account more than 150 experienced researchers in over 10 African countries. This enables it to reduce costs and carry out complex projects in a timely manner. someAfrican cities.
But how does Yux Design go about doing research? It focuses on two methods: one quality and the other quantitative. The quantitative method consists of gathering as many people as possible who meet the selection criteria and à collect practical information to build a database. The qualitative method is based on interviews detailed of a small group of people. It is about understanding their emotions, frustrations and needs. On On this basis, the best experience integrating the solutions the most adapted to the needs is designed. Thanks to this formula, Yux Design has participated in the development ofmobile services money of the Orange Group in Senegal and in Côte d'Ivoire. He also helped design the interface for many of theat other services such as Orange TV.
For Yann Le BFor them, being a good UX researcher is not just about hold a simple diploma. In addition, you need to be a good listener and a good listener. analytical mind highly developed. Also, po help more people become interested in user research, Yux Design has created the UX Design Academya academy open to all which offers a programme of training in online searchwith to the key, a paid internship of 3 to 6 months for thehe most gifted.
Since 2016, YUX, a pan-African research and design company has been on a mission to democratise design in Africa and create, with users, digital products and services adapted to their diversity. The company's objective ison the one hand, to help more African SMEs to offer better products and services, and on the other hand, d'accompany people who are abroad and want to invest in Africa, use d'market research for operate better investment choices. It also aims to make it less elitist and more accessible the world of user search.
