In a world where connectivity is crucial to socio-economic development, Starnews Mobile is positioning itself as a key player in Africa. This Ivorian digital platform enables creators (celebrities, influencers) to monetise their fan bases in Africa and offers privileged access to quality mobile video content.
Starnews Mobile: a dynamic market and challenges ahead
With 650 million mobile phone users, Africa has overtaken the United States and Europe in terms of mobile penetration. However, the high cost of smartphones and data is a major obstacle. The price of a smartphone can be as much as 400 % of monthly income in some countries, and video streaming consumes large amounts of data, which remains prohibitively expensive for many consumers.
Current streaming solutions are often unsuitable and often fail to generate sufficient revenue for content creators.
Democratising and simplifying access to information
Starnews Mobile promotes access to information in Africa by enabling video content creators to share and monetise their work at affordable prices. This initiative offers people, particularly in rural areas, a diversified source of information.
By offering a variety of videos ranging from entertainment to education, as well as local and international news, the platform promotes the development of knowledge and access to relevant information for all.
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A strategic partnership with Orange and a significant impact
The start-up recently announced a strategic agreement with Orange Content, a subsidiary of Orange S.A. This collaboration gives the telecoms company's 150 million subscribers in 15 African countries access to its platform. It aims to provide them with the most relevant local video content, while creating new revenue opportunities for African content creators who are often overlooked.
Launched in Côte d'Ivoire in 2017, the startup has quickly established itself as an opportunity for content creators to connect with millions of young fans across the continent and the diaspora. Available in Côte d'Ivoire, Cameroon, Congo, South Africa and Nigeria, and soon in Ghana, Benin and Senegal, Starnews Mobile relies on strong partnerships with pan-African mobile operators such as MTN, Moov and now Orange to distribute exclusive, high-quality video content.
A sustainable development model designed by Starnews Mobile
By joining forces with Orange, Starnews Mobile is committed to promoting several Sustainable Development Goals (SDGs). The initiative aims to ensure quality education (MDG 4), invest in infrastructure and innovation (MDG 9), ensure peace, justice and citizenship (MDG 16) and reduce inequality (MDG 10). This strategic partnership will raise awareness, encourage digital inclusion and stimulate innovation across the continent.
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Starnews Mobile embodies the future of mobile video in Africa. It combines accessibility, simplicity and innovation. By facilitating access to diverse information and creating sustainable revenue opportunities for content creators, the platform plays a crucial role in the socio-economic development of the continent. Through strategic partnerships, Starnews Mobile is well positioned to transform the African digital ecosystem and promote a more connected and inclusive future.
